PRIVATE COACHING


Coaching built around you
Every driver learns differently. Some respond best to data and technical detail. Others need a simpler cue they can immediately put into practice.
I focus on breaking complex driving techniques into clear, useful feedback — without burying you in racing jargon.
Depending on your experience and goals, we can work on everything from fundamentals like vision, braking, and car control to racecraft, consistency, data analysis, and finding those last few tenths.
Who I work with
Private coaching is available for drivers at nearly every level — from first-time track drivers to experienced racers looking to sharpen their technique.
If you want to become a safer, more confident, and ultimately faster driver, give me a holler.
WANT TO IMPROVE YOUR DRIVING?
Tell me a little about your experience, what you're driving, and what you'd like to work on. I'll get back to you about coaching options.
GET IN TOUCH!


Get faster. Understand why.
Whether you're heading to the track for the first time or looking for the last few tenths, coaching should do more than tell you where to brake.
My goal is to help you understand why you're fast, where you're leaving time on the table, and how to make meaningful improvements you can carry from one corner, track, or car to the next.
With more than a decade of coaching and instructing experience, I've worked with drivers across road courses, performance driving programs, racing, and low-grip environments. Today, I coach privately in addition to instructing with Xtreme Xperience and the Bridgestone Winter Driving School.
Contact
Give me a holler!
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Meet Jason Friday
Jason is an American racing driver and professional driver coach based in Colorado. After finding success in GT and touring car racing, he now works as both a driver and coach across a variety of motorsports programs from road racing to rally.
