ABOUT

Birthdate

Jason Friday suiting up for a lamborghini
Jason Friday suiting up for a lamborghini
Jason Friday race car
Jason Friday race car
Jason friday sitting in a euro nascar
Jason friday sitting in a euro nascar
Jason Friday racing at Mid-Ohio
Jason Friday racing at Mid-Ohio

Height

Residence

Weight

Birth Place

Favorite Hobby

June 6, 1992

6' 4" (193cm)

Steamboat Springs, Colorado

195lbs (88.4kg)

Falls Church, Virginia

Mountain Biking

After my time as a D1 quarterback at Rutgers was up, I found myself sitting in my dorm room playing way too much Gran Turismo and wondering:

"What would it take to actually race cars in real life?"

I had no family history in motorsports and no obvious roadmap. So I started wherever I could — HPDE's, autocross, time trials, and eventually wheel-to-wheel racing.

That path led me to the German Touring Series, where I won races, a championship, and set multiple track records.

Then COVID hit, and racing took a back seat.

I spent the next several years building a career in marketing and creative direction, working on campaigns with organizations including the NBA, NFL, and Department of Veterans Affairs. I also founded BAR U EAT, an organic energy bar company, which gave me the slightly masochistic experience of learning firsthand what it takes to build, market, and grow a consumer brand.

But I never really left motorsports.

I continued coaching and instructing drivers, helping people find speed in every corner, in any car, on any track. Eventually, I realized I wasn't done chasing my own racing goals either.

Today, I'm coaching drivers, instructing professionally, and working toward my next opportunity behind the wheel.

If you're a driver looking to get faster, I can help.

And if you're a brand looking for a motorsports partner, I bring something a little different to the table: I've spent my career on both sides of the marketing equation. I understand racing, but I also understand brands, content, customers, budgets, and the uncomfortable question every sponsor eventually has to ask:

"Is this actually doing anything for our business?"

gray computer monitor

Contact

Contact

Give me a holler!

© 2025. All rights reserved.

Meet Jason Friday

Jason is an American racing driver and professional driver coach based in Colorado. After finding success in GT and touring car racing, he now works as both a driver and coach across a variety of motorsports programs from road racing to rally.

space cobra fangs
space cobra fangs