ABOUT
Birthdate






Height
Residence
Weight
Birth Place
Favorite Hobby
June 6, 1992
6' 4" (193cm)
Steamboat Springs, Colorado
195lbs (88.4kg)
Falls Church, Virginia
Mountain Biking
After my time as a D1 quarterback at Rutgers was up, I found myself sitting in my dorm room playing way too much Gran Turismo and wondering:
"What would it take to actually race cars in real life?"
I had no family history in motorsports and no obvious roadmap. So I started wherever I could — HPDE's, autocross, time trials, and eventually wheel-to-wheel racing.
That path led me to the German Touring Series, where I won races, a championship, and set multiple track records.
Then COVID hit, and racing took a back seat.
I spent the next several years building a career in marketing and creative direction, working on campaigns with organizations including the NBA, NFL, and Department of Veterans Affairs. I also founded BAR U EAT, an organic energy bar company, which gave me the slightly masochistic experience of learning firsthand what it takes to build, market, and grow a consumer brand.
But I never really left motorsports.
I continued coaching and instructing drivers, helping people find speed in every corner, in any car, on any track. Eventually, I realized I wasn't done chasing my own racing goals either.
Today, I'm coaching drivers, instructing professionally, and working toward my next opportunity behind the wheel.
If you're a driver looking to get faster, I can help.
And if you're a brand looking for a motorsports partner, I bring something a little different to the table: I've spent my career on both sides of the marketing equation. I understand racing, but I also understand brands, content, customers, budgets, and the uncomfortable question every sponsor eventually has to ask:
"Is this actually doing anything for our business?"

Contact
Contact
Give me a holler!
© 2025. All rights reserved.
Meet Jason Friday
Jason is an American racing driver and professional driver coach based in Colorado. After finding success in GT and touring car racing, he now works as both a driver and coach across a variety of motorsports programs from road racing to rally.
